Samsung Securities, First in Industry to Surpass 1.7 Million YouTube Subscribers

'Kingbada X Ijjanaeonjjana' Video Popularity

Samsung Securities' YouTube channel 'Samsung POP' has surpassed 1.7 million subscribers, the first in the industry.

On the 26th, Samsung Securities announced that a video featuring the popular character 'Kingbada,' based on a hip-hop duo's song, recorded over 300,000 views, driving the increase in subscribers.

This video promotes the features and functions of Samsung Securities' application (app) 'mPOP' with the theme 'Give mPOP to the relaxed investment scene.' It is based on a song of the same name created by the influencer and hip-hop duo 'Ijjanan Jjana,' who has over 500,000 TikTok followers. Comedian Heo Mijin, who gained popularity as Kingbada by parodying Bada, the leader of 'Bebe' who appeared on a variety show, starred in the video.

The first episode, which combined Kingbada and the 'King-bad (frustrating)' investment situations, surpassed 100,000 views within two days of release. The main message of episode 1 was 'When investment is frustrating, use mPOP,' promoting mPOP as a platform that discourages thoughtless investment and provides investment information. The second episode, released subsequently, included lyrics about mPOP's specialized features such as 'Research Talk,' 'Stock Gulling,' and 'Weekly Trading of U.S. Stocks.'

In addition, Samsung Securities has achieved 180 million views through content such as the road quiz show 'Samsung Securities Shoots,' the nation's first investment psychology talk show 'I Like That,' and 'Pension Classroom,' where pension experts serve as instructors. They also operate the TikTok channel 'Poptok.' In March of this year, they developed 'iSearch,' the industry's first virtual TikToker using animated characters, and launched content to promote 'Research Talk,' one of their premium digital services.

Samsung Securities analyzed that YouTube content has become a core function in spreading digital investment culture. Not only the number of YouTube subscribers but also the number of customers trading assets of over 100 million KRW online through mPOP and other platforms, as well as their assets, have increased twofold.

Bang Ilnam, head of the Media Strategy Team at Samsung Securities, said, "We prepared content that uses trends tailored to digital channel customers, not just specialized terms and explanations about simple investments," adding, "We will strive to provide unique Samsung Securities YouTube content so that subscribers and investors can learn about investment interestingly and achieve successful investments."

This content was produced with the assistance of AI translation services.