Traffic Most Increased Search Term Based on
NFL Buffalo Bills Damar Hamlin

The person of the year for 2023, announced by the world's largest search engine Google Search, is Damar Hamlin (25, Buffalo Bills), who miraculously returned after collapsing from a cardiac arrest in the North American professional football (NFL).


The 'search term of the year' is selected based on the search terms that saw the highest increase in traffic compared to the previous year.


Damar Hamlin of the NFL Buffalo Bills, who overcame cardiac arrest and returned to the field <br>[Photo by AP/ Yonhap News]

Damar Hamlin of the NFL Buffalo Bills, who overcame cardiac arrest and returned to the field
[Photo by AP/ Yonhap News]

View original image

Earlier, Hamlin lost consciousness after attempting a tackle during a game against the Cincinnati Bengals held in January. Thanks to the quick cardiopulmonary resuscitation by the Buffalo team trainer, Hamlin survived, and later returned to the team with indomitable will, receiving much congratulations.


He was also selected as the recipient of the George Halas Award, given to those who overcome adversity.


The 2nd and 3rd places in this year's searches were actor Jeremy Renner and influencer Andrew Tate. Among sports stars, French footballer Kylian Mbapp? (Paris Saint-Germain) and NFL star Travis Kelce (Kansas City Chiefs) ranked 4th and 5th respectively.


Pop star Swift, who is exerting powerful influence on the Kansas City Chiefs. <br>[Photo by AP/ Yonhap News]

Pop star Swift, who is exerting powerful influence on the Kansas City Chiefs.
[Photo by AP/ Yonhap News]

View original image

Kelce attracted worldwide attention by publicly dating pop star Taylor Swift. Recently, there have been reports of a high possibility of engagement.


Hamlin, Mbapp?, and Kelce also ranked 1st to 3rd respectively in Google's 'Athlete of the Year' search category.


Ja Morant (Memphis Grizzlies) from the National Basketball Association (NBA) and Harry Kane (Bayern Munich), who moved to the German professional football Bundesliga, ranked 4th and 5th.


Professional tennis player Novak Djokovic (Serbia), who ranked 1st in last year's tally, dropped to 6th place this year.


The most searched sports news in South Korea this year included ▲World Cup ▲Tottenham Hotspur FC matches ▲South Korea national football team matches ▲World Baseball Classic (WBC) ▲Hangzhou Asian Games.


[Photo by Google]

[Photo by Google]

View original image

Earlier, Korean-related keywords such as ‘Bibimbap’ and ‘The Glory’ were prominently included in Google's global search rankings for the year, drawing attention. In the recipe (cooking method) category, ‘Bibimbap’ ranked 1st globally, revealing the high interest of people worldwide in Korean cuisine. Spain's Espeto and Indonesia's Papeda followed.



In the global music rankings, Fifty Fifty's ‘Cupid’ ranked 5th on the overseas list, demonstrating its global presence.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing