Gyeonggi-do 'Bonggong-i Brand Promotion Center' Operated at Gyeonggi-do Children's Museum

Bonggong-i Promotion Center

Gyeonggi Province will operate a friendly experiential brand promotion center using the provincial government character ‘Bonggong-i’ annually at the Gyeonggi Children's Museum located in Yongin.

The Gyeonggi brand promotion center is a place that introduces Gyeonggi Province in a more approachable way through a pop-up store style space that maximizes the advantages of face-to-face on-site promotion. Admission to the promotion center is free and open to everyone.

This brand promotion center is designed as a photo zone concept space where people of all ages can experience the office and room of Bonggong-i, who is both the Gyeonggi provincial government character, a Gyeonggi government official, and a Gyeonggi resident.

The main spaces include ▲ Bonggong-i’s Opportunity Office, creating chances for happiness ▲ Bonggong-i’s Room of Change, full of fun transformations ▲ and a mini photo studio to snap pictures with Bonggong-i.

Gyeonggi Province plans to continuously enhance the provincial brand image and residents’ affinity through character branding by diversely utilizing Bonggong-i in social media (SNS) content and various on- and offline communication channels with residents.

Lee Won-il, Director of Gyeonggi Province Public Relations Planning, said, "We planned a fresh brand promotion center where residents can directly experience and feel closer to Gyeonggi Province," adding, "We will continue to strive for urban brand marketing so that the Gyeonggi brand image can become a competitive advantage for our residents."

Bonggong-i is the provincial government character of Gyeonggi Province, named by vertically arranging the consonants of the core values of the 8th elected administration, ‘Change’ and ‘Opportunity’: ‘bieup (ㅂ) + hieut (ㅎ)’ and ‘giyeok (ㄱ) + hieut (ㅎ).’ It also contains the dictionary meaning of 봉공 (奉公), which means serving the country and society diligently as a public official.

This content was produced with the assistance of AI translation services.