Samyang Corporation Launches Two New 'Sangkwaehwan Stick' Hangover Relief Products

Shine Muscat Flavor and Peach Flavor Released
Contains Glutathione and Milk Thistle

Samyang Corporation strengthens its position as a leader in the non-beverage hangover relief product market by introducing two new flavors of Sangkwaehwan stick products.

Samyang Corporation, a food subsidiary of Samyang Group, announced on the 20th that it has launched Sangkwaehwan Stick Shine Muscat flavor and Peach flavor. With this, Sangkwaehwan now offers a lineup of four stick flavors, including Sangkwaehwan Stick Mango flavor and Sangkwaehwan Stick Apple flavor.

The Sangkwaehwan Stick Shine Muscat flavor captures the fresh and tangy taste of Shine Muscat grapes, while the Peach flavor delivers the sweet and sour aroma of peaches. Developed to be mild and easy to consume before and after drinking, these flavors were created with the preferences of the MZ generation, the main customer base, in mind. Sangkwaehwan Sticks contain glutathione, milk thistle extract powder, and artichoke extract powder. In particular, glutathione helps accelerate the breakdown and excretion of acetaldehyde, a known cause of hangovers, from the body.

Hong Sung-min, Head of Samyang Corporation’s H&B Business PU, said, “Thanks to the support of our customers, we are introducing new Sangkwaehwan Stick flavors after two years, and we have also refreshed the design of existing stick products with a bright look to unify the lineup with the new products. We will expand our customer base with more diverse flavors and strengthen our position in the non-beverage hangover relief product market.”

Sangkwaehwan first launched in 2013 as a pill-type hangover relief product. In 2019, the company released stick products that are convenient to carry and can be consumed without water, and in February of this year, it launched the beverage-type ‘Sangkwaehwan Booster,’ establishing a lineup of three product types.

This content was produced with the assistance of AI translation services.