"Liver Health Guardian"... Dongwon F&B 'GNC Milk Thistle Immune Vital Shot'
Hit Product of the Year
Cumulative Sales Exceed 100,000 Bottles in Just 4 Months Since Launch
Dongwon F&B's 'GNC Milk Thistle Immune Vital Shot' is gaining recognition as a nutritional supplement that supports liver health.
According to Dongwon F&B on the 21st, this product contains 130 mg of 'silymarin,' the functional ingredient of milk thistle extract, aligned with the maximum recommended daily intake. Milk thistle extract is a functional ingredient recognized by the Ministry of Food and Drug Safety for its potential to aid liver health.
It also includes five essential nutrients such as vitamin B complex and zinc to help maintain normal immune function and energy production. Additionally, it contains various auxiliary ingredients like Hovenia dulcis fruit extract powder, turmeric extract, taurine, and seaweed calcium. The product is conveniently consumed as a single bottle containing both mango-flavored liquid and tablets.
Launched in August, the GNC Milk Thistle Immune Vital Shot surpassed cumulative sales of 100,000 bottles within four months as of this month. Expanding consumer touchpoints through both online and offline channels, including Lotte Department Store, Hyundai Department Store, and KakaoTalk Gift, has led to increased sales.
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Previously, Dongwon F&B signed a licensing agreement, including exclusive domestic sales rights, with GNC, a global health supplement company operating approximately 3,700 stores worldwide.
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