"Our Singer Variety Show No.1 Celebration"... Generous Donations from Son Tae-jin Fans
Son Tae-jin Predicts 1st Place on 'The Trot Show' and Donates Hygiene Products
Fans of singer Son Tae-jin came together to support underprivileged female adolescents nationwide. They donated hundreds of packs of sanitary products to celebrate Son Tae-jin's variety show ranking first.
The private relief organization Hope Bridge Korea Disaster Relief Association (Chairman Song Pil-ho) announced on the 19th that Son Tae-jin's fan club, 'Sonshine Paldo Gangsan Team Somirang,' donated 860 packs of sanitary products to the organization for out-of-school female adolescents.
This donation event was carried out voluntarily by the fan club to commemorate Son Tae-jin's first-place ranking on SBS variety show 'The Trot Show.' The donated sanitary products will be distributed to female adolescents in difficult situations through support agencies.
Participating fans said, "Like the lyrics of Son Tae-jin's song 'Cham Joeun Saram' (A Truly Good Person), we want to widely share our warm hearts with many people," adding, "We hope that female adolescents facing hardships remember that they are 'a light to someone' and have a happy year-end."
Song Pil-ho, chairman of Hope Bridge, expressed gratitude, saying, "We thank Son Tae-jin's fans who joined together to help vulnerable female adolescents worry less and spend a warm winter," and added, "Hope Bridge will do its best to support vulnerable groups so they do not suffer from winter disasters such as cold waves and heavy snow."
It has become a new trend in fandom culture for fan clubs to donate in the name of artists or sports players. Donations are usually made on artists' birthdays, debut anniversaries, or days commemorating their achievements.
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Domestic fandoms are characterized by strong 'cohesion,' quickly gathering hundreds to thousands of thousands of won in a short period. The fandom donation culture is an example of leveraging this characteristic to exert positive influence.
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