Local Governments Join Live Commerce... Icheon City Sells New Regional Products
Airing on Naver Shopping Live on the 21st
Tomato Jam & Juice, Brown Rice Gangjeong Bars Up to 43% Off
Ichon-si, Gyeonggi-do, is launching live commerce to expand the sales channels for locally processed agricultural products.
On the 19th, Ichon-si announced that it will showcase four new products developed by the Rural New Vitality Plus Project Promotion Team through a 'Christmas Special' live commerce event on the 21st.
During this one-hour special event on Naver Shopping Live, products such as the juice and jam made from the European variety red tomato, a health-enhancing product called 'Ogeon Tomato,' and the traditional handmade brown rice gangjeong bar 'Ichon Rice Gangjeong' will be sold at discounts of up to 43%.
Through this live commerce, consumers can directly check the products introduced by professional show hosts and producers, and share questions or opinions about the products in real time.
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A representative from the Ichon-si Rural New Vitality Plus Project Promotion Team said, "We will strive to promote Ichon-si’s specialty products and agricultural goods to more people through live commerce broadcasts and help develop the local economy."
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