KOTRA-Korea Sports Promotion Foundation Support Overseas Expansion of SME Sports Companies
Integration of KOTRA Export Support Infrastructure with Korea Sports Promotion Foundation's Industry Expertise
KOTRA signed a business agreement with the Korea Sports Promotion Foundation on the 18th at KOTRA headquarters in Seoul to support the overseas expansion of sports companies. This agreement was promoted to help small and medium-sized sports enterprises enter overseas markets by combining KOTRA's export support infrastructure with the Korea Sports Promotion Foundation's industry expertise.
The two organizations will discover cooperative projects for overseas expansion to grow domestic sports companies into global enterprises. They also plan to collaborate in various ways, such as supporting overseas marketing and participation in domestic and international exhibitions and fairs to increase exports of small and medium-sized sports companies.
Previously, KOTRA and the Korea Sports Promotion Foundation cooperated at events such as '2023 Boom-up Korea' and the 'Osaka Korea Excellent Products Exhibition,' showcasing products from small and medium-sized sports companies to the global market and achieving tangible export contracts.
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Yoo Jung-yeol, President of KOTRA, stated, "By combining KOTRA's overseas network and export know-how with the Korea Sports Promotion Foundation's expertise in the sports industry, we can help our sports companies achieve significant success in expanding overseas."
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