Seven Eleven Launches Yakgwa and Sweet Pumpkin Latte... "Targeting Halmaennial"

Launch Commemoration 2+1 Event

Seven Eleven announced on the 18th that it has launched two new dessert-flavored processed milk products (Seven Select Yakgwa Latte, Seven Select Sweet Pumpkin Latte).

Seven Eleven Yakgwa Latte, Sweet Pumpkin Latte
[Photo by Seven Eleven]

The newly released Seven Select Yakgwa Latte and Seven Select Sweet Pumpkin Latte are processed milk products based on the flavors of yakgwa and sweet pumpkin, targeting the "Halmaennial" taste trend popular among the MZ generation (Millennials + Generation Z). Seven Select Yakgwa Latte uses first-grade domestic raw milk mixed with yakgwa syrup to faithfully recreate the traditional sweet taste of yakgwa, while Seven Select Sweet Pumpkin Latte contains first-grade domestic raw milk with sweet pumpkin concentrate to deliver a rich sweet pumpkin flavor.

To celebrate the launch, Seven Eleven is also running a 2+1 promotion on these products until the end of this month.

A Seven Eleven representative said, "As visits to convenience stores by young MZ customers seeking diversity increase, distributors and manufacturers are striving to develop more fun and fresh concepts of processed milk. Through the combination of interesting and unique desserts and processed milk, we will continue to introduce a variety of milk products that cater to the tastes of the MZ generation."

This content was produced with the assistance of AI translation services.