The Airline Recognized as the Best National Brand

Korean Air Wins Grand Prize at the '2023 National Brand Conference'

Korean Air announced on the 18th that it received the National Brand Award in the corporate category at the ‘2023 National Brand Conference’ held on the 15th at the National Assembly Members' Office Building in Seoul.

Now in its 7th year, the National Brand Conference is hosted by the National Brand Promotion Agency, an incorporated association, to recognize and award companies, organizations, and individuals who have enhanced the national brand and national image in the international community. This year, awards were given in the categories of corporate, sports, culture, arts, and merit.

Jang Sung-hyun, Vice President of Marketing/IT, Cabin and Service Division at Korean Air (right), and Kim Seung-soo, Member of the National Assembly (Culture, Sports and Tourism Committee), are taking a commemorative photo. [Photo by Korean Air]

Korean Air was selected as the winner in the corporate category for its outstanding achievements in brand value contribution, internal and external recognition, external influence, and potential for expansion. Despite the global airspace closures caused by the COVID-19 pandemic, the company overcame the crisis by focusing on its cargo business strategy. It converted passenger planes into cargo planes and concentrated on the cargo business, boosting its performance. From the second quarter of 2020, when the aviation industry faced its worst crisis, through the third quarter of this year, Korean Air recorded operating profits.

The company was also highly evaluated for prioritizing top-quality customer service. It introduced new ideas such as developing new in-flight menus and selecting 52 new types of wine, as well as acquiring state-of-the-art eco-friendly aircraft.

Jang Sung-hyun, Vice President of Marketing, IT, Cabin, and Service at Korean Air, stated, “As Korea’s flagship national airline, Korean Air will actively lead in providing high-quality service, safety, and realizing social value for our customers. We will continue to strive to ensure that Korean Air’s brand value contributes to enhancing the national brand value on the global stage.”

This content was produced with the assistance of AI translation services.