"Year-End Home Party Ready"... GS Shop Launches King Crab and Mala Beef
Presented sequentially on the afternoons of the 19th and 20th
GS Shop announced on the 17th that it will showcase Marabeef and King Crab ahead of Christmas.
GS Shop will broadcast 'Lee Yeonbok Marabeef' at 5:35 PM on the 19th and 'Uncle Crab King Crab' at 10:55 PM on the 20th. GS Shop prepared new products anticipating high demand for home parties over dining out during the year-end due to high inflation.
![Lee Yeon-bok Mala Beef [Photo by GS Shop]](http://www.asiae.co.kr/news/img_view.htm?img=2023121712452991082_1702784743.jpg)
Lee Yeonbok Marabeef is the latest product in GS Shop's representative home meal replacement (HMR) brand, the Lee Yeonbok series, featuring Sichuan-style stir-fried beef. Uncle Crab King Crab is 100% Russian, with the shell, gills, and internal organs removed after catch, steamed, and then flash-frozen to preserve freshness.
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A GS Shop official said, "Recently, cooking recipe content on social media such as blogs and YouTube has made home parties much easier," adding, "We hope customers enjoy abundant home parties with the products prepared by home shopping."
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