GS25, 'Ssonsal Chicken' Renewal... "7,900 Won for One Whole Chicken"

Change Raw Material Breast Meat 100% to Thigh Meat

Convenience store GS25 announced on the 13th that it will renew its signature chicken product, 'Ssonsal Chicken,' and hold discount events.

GS25 announced that it has newly renewed 'Ssonsal Chicken,' operated as a single chicken, and sells it for 7,900 won when ordered for delivery or pickup. The photo shows a model holding Ssonsal Chicken sold at GS25.
[Photo by GS Retail]

Ssonsal Chicken is a product launched by GS25 in March 2021, featuring a whole boneless chicken concept priced in the 10,000 KRW range. Through this renewal, GS25 lowered the price from the previous 13,000 KRW to 11,900 KRW and changed the main ingredient from 100% breast meat to 100% thigh meat.

GS25 plans to hold promotional events to capture delivery demand with this renewal. Until the 31st of this month, customers ordering delivery or pickup through the 'Our Neighborhood GS' app will receive a 4,000 KRW discount. Next year, considering weekend dining demand, a 4,000 KRW discount will be regularly applied to delivery and pickup orders every Friday. With the discount, the price of Ssonsal Chicken will drop to 7,900 KRW.

GS25 expects the new Ssonsal Chicken to capture both customers' budgets and tastes, boosting franchise sales and profits, while leading not only the chicken market but also price stabilization.

Oh Jun-young, MD in charge of chicken at GS25 Counter FF Team, said, "With chicken prices approaching 30,000 KRW, we have prepared delicious chicken that can be enjoyed at about half the price to change the price landscape in Korea." He added, "We will continue to develop attractive products and offer differentiated promotions to achieve price stability and customer satisfaction."

This content was produced with the assistance of AI translation services.