"22% Decrease in Card Company Complaints"… RSN's AI-Based Financial Platform Effectiveness

Identifying Various Online Complaints
Resolving Customer Inconveniences and Enhancing Satisfaction
Decoding and Analyzing Data with High Accuracy

RSN, an AI-based big data analysis specialist company, announced on the 12th that it has significantly reduced customer complaints through its AI-based financial platform.

RSN's AI-based financial CX (Customer Experience) platform captures various customer voices online in real-time from portals, communities, SNS, and more, not only resolving customer inconveniences and complaints early but also providing services that satisfy the customer service experience.

AI-based 'Financial CX Platform' developed by RSN

While financial companies in the past introduced complaint handling and consumer protection systems through VOC (Voice of Customer) systems, recently, they have upgraded these systems to CX by incorporating AI techniques into VOC systems, thereby improving complaint handling performance.

RSN has supplied customized financial CX platforms to clients including banks, card companies, insurance companies, securities firms, and financial supervisory agencies.

The online CX analysis platform recently introduced by the consumer protection center of a leading domestic card company identified customer complaints in advance and improved business processes, resulting in a 22% decrease in complaints during the third quarter of this year.

A domestic financial supervisory agency is actively utilizing this service to detect loan sharks, illegal financial advertisements, and unfair transactions to prevent financial accidents and consumer damage.

The AI financial CX platform developed by RSN can collect and analyze posts and comments from portals, communities, and SNS. Through sentiment analysis capable of positive/negative classification and contextual analysis, it can identify customer inconvenience and complaint posts in real-time.

The AI analysis engine applies the colloquial unstructured language model ‘Lucu LLMs’ and a finance-specialized dictionary to decode and analyze data with high accuracy. Additionally, it provides real-time urgent alerts and daily LucyGPT automatic summary reports to check customer complaints.

Baek Seonghwan, CEO of RSN, stated, "The financial CX platform is a customizable platform tailored to the usage purposes of card companies, insurance companies, banks, and financial institutions. We will continue to devote ourselves to developing beneficial technologies for corporate consumers and the public interest."

Meanwhile, RSN plans to participate in ‘CES 2024’ held in Las Vegas, USA, in January next year, showcasing AI-based big data analysis solutions and success cases from various industries to global company representatives visiting the CES venue.

This content was produced with the assistance of AI translation services.