Lotte Wellfood Introduces 'Puhaha Cream Bread' and 'Chaltteok Ice Salt Cream'

Collaboration with MZ Generation Cream Bread Hotspots
Released as Limited Edition

Lotte Wellfood announced on the 11th that its product, Chaltteok Ice, will collaborate with the cream bread hotspot for the MZ generation (Millennials + Generation Z), 'Puhaha Cream Bread,' to launch a limited edition 'Chaltteok Ice Salt Cream.'

Lotte Wellfood collaborates with Puhaha Cream Bread to present Chaltteok Ice Salt Cream
[Photo by Lotte Wellfood]

Puhaha Cream Bread uses patented cream salt to reduce the greasiness of cream bread while enhancing its flavor, making it a popular hot place in Yeonnam-dong and Ikseon-dong. It is known from being featured on famous TV programs and YouTube, and its 'Salt Cream Bread' is especially famous.

The 'Chaltteok Ice Salt Cream,' applying the concept of 'Salt Cream Bread,' has a brown exterior that evokes the image of well-baked bread. Also, the inside is filled with white salt cream mix to provide a satisfying sensation when bitten into. You can enjoy the soft cream bread texture combined with the chewy texture of rice cake and smooth, cold ice cream.

To commemorate the collaboration with Puhaha Cream Bread, Lotte Wellfood will hold a comment event on its official social media (SNS). Until the 25th, participants can join by following the official account and leaving a comment with their expectations for 'Chaltteok Ice Salt Cream.' Winners will be announced on January 4th of next year. Twenty winners will receive mobile gift certificates.

This content was produced with the assistance of AI translation services.