Sugar Bubble launches high-end textile care brand 'Crush'

Presented with 2 types: Daily Rose and Aqua Soap
Official model Lee Chan-won's Crush campaign video to be released on YouTube
Discount benefits available on Naver Shopping Live on the 15th

Eco-friendly detergent leading brand SUGAR BUBBLE announced the launch of its high-end fabric care brand ‘CRUSH’ on the 11th. The newly introduced ‘CRUSH’ was named with the meaning of ‘a scent you want to stay close to for a long time.’

Sugarbubbledml high-end fiber care brand 'CRUSH'.

The new CRUSH products include two types: ‘Daily Rose,’ a delicate floral scent infused with elegant rose fragrance, and ‘Aqua Soap,’ a musk scent blending fragrant violet and clean green notes. Not only do they fulfill the role of fabric softeners, but they also provide a subtle lingering scent that lasts for 14 days, adding a deep and rich fragrance to the fabric.

The new CRUSH products are offered in two lines considering consumer preferences and convenience: a highly concentrated liquid fabric softener (1.5L) and dryer sheets in the form of wet wipes (100 sheets). Both products received the highest grade ‘Excellent’ from the German Derma Test. They contain no detected microplastics and do not include 11 types of preservatives such as surfactants and parabens, making them safe for the whole family to use with confidence.

The CRUSH brand campaign video featuring SUGAR BUBBLE’s official model Lee Chan-won will be released on YouTube. Additionally, discount benefits will be available during the Naver Shopping Live on the 15th. A SUGAR BUBBLE representative stated, “Based on long-standing know-how and technology, SUGAR BUBBLE has launched a high-end fabric softener reflecting consumer demands,” adding, “We will introduce a new trend in the fabric care market with CRUSH, which is safe and has a long-lasting fragrance.”

This content was produced with the assistance of AI translation services.