Daesun Juzo Partners with Kyungsung University for Industry-Academic Cooperation to Enhance Brand Image

On the 7th, Advertising and Public Relations Students Compete in PT at Kyungsung University Nuri Hall

Local company Daeseon Brewery has engaged in communication with regional university students to revitalize its brand image.

On the 7th, advertising and public relations students and judges are taking a commemorative photo at the Daesun Brewery competition presentation held at Kyungsung University Nuri Small Auditorium.

On the 7th at 2 PM, Daeseon Brewery held a competitive PT (presentation) evaluation for students majoring in Advertising and Public Relations at Kyungsung University’s Nuri Small Auditorium.

This competition was organized to gather communication strategies and ideas that break away from the existing Daeseon image and approach the younger generation in a more fresh and familiar way.

In the final competitive PT, 8 teams that passed the preliminary round out of 23 teams from Kyungsung University’s Advertising and Public Relations department participated. The marketing strategies and innovative ideas that students prepared intensively, such as popup trucks, YouTube Shorts promotions, and collaboration events with sports teams, reportedly surprised the judges.

The outstanding teams were awarded prize money prepared by Daeseon Brewery and three laptops provided by Kyungsung University, and the ideas they presented are expected to be reflected in Daeseon Brewery’s future marketing activities.

Jo Woo-hyun, CEO of Daeseon Brewery, said, “It was a valuable time to explore unique promotional methods from the perspective of university students. We will continue to listen carefully to the voices of the younger generation and carry out special marketing activities.”

This content was produced with the assistance of AI translation services.