Lotte Chilsung Operates 'Kkaesukkang' Flagship Store
Operation at Euljiro Culinary Pub 'Doje' Until the 21st
Lotte Chilsung Beverage announced on the 8th that it will operate a flagship store for the hangover relief drink "Kkaesukkang" at the cooking pub "Doje (DOSE)" near Euljiro until the 21st.
Lotte Chilsung Beverage planned this flagship store to increase familiarity with Kkaesukkang and provide consumers with an opportunity to experience the product. Centered around the Euljiro commercial district, which is popular among young consumers, the concept expresses saving the world from hangovers using Kkaesukkang’s representative characters "Kkaerbang" and "Gyuldongi."
The flagship store decorates the entire building windows with Kkaesukkang character stickers and displays Kkaesukkang and Kkaerbang figures. The first floor is a space introducing character goods such as keyrings, patches, and stickers, along with Kkaesukkang. The second and third floors introduce the Kkaerbang character universe through posters and foam boards and provide a photo zone. On the rooftop of the fourth floor, visitors can enjoy a pojangmacha (street food tent) in the "Hangover Safety Zone," reflecting the features of the hangover-busting hero Kkaesukkang.
Lotte Chilsung Beverage also holds various consumer participation events with Kkaesukkang. Customers who take photos with Kkaesukkang and post them on Instagram with hashtags will receive Kkaesukkang and character goods. A random fortune-drawing event predicting hangover fortunes through a lottery is also held. Consumers can order Kkaesukkang carbonated drinks and pills for free when ordering from the menu.
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A Lotte Chilsung Beverage official said, "We planned the flagship store to make Kkaesukkang more familiar through the Kkaerbang and Gyuldongi characters," adding, "We plan to expand the flagship store to Apgujeong Rodeo to communicate more closely with consumers and provide differentiated customer experiences."
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