Shilla Duty Free, MOU with Daily Shot... Strengthening Online Duty-Free Liquor Sales
DailyShot, Korea's No.1 Online Alcohol Platform
Shilla Duty Free announced on the 8th that it has signed a Memorandum of Understanding (MOU) for a strategic business partnership with DailyShot, the number one online liquor platform, and is expanding its online duty-free liquor sales.
![Kim Tae-ho, Head of the TR Division at Hotel Shilla (right), and Kim Min-wook, CEO of Daily Shot, are posing for a commemorative photo after signing a business agreement for strategic partnership at the Shilla Duty Free Seoul VIP Lounge. <br>[Photo by Shilla Duty Free]](http://www.asiae.co.kr/news/img_view.htm?img=2023120808152581502_1701990926.jpg)
Kim Tae-ho, Head of the TR Division at Hotel Shilla (right), and Kim Min-wook, CEO of Daily Shot, are posing for a commemorative photo after signing a business agreement for strategic partnership at the Shilla Duty Free Seoul VIP Lounge.
[Photo by Shilla Duty Free]
The signing ceremony was attended by DailyShot CEO Kim Min-wook and Hotel Shilla TR Division Head Vice President Kim Tae-ho, among others.
Following this strategic partnership, the two companies agreed to mutually cooperate to pioneer and expand the online liquor sales market, increase customers through collaboration, and jointly plan and produce specialized liquor content and promotions.
DailyShot is the leading online liquor platform in Korea, having surpassed 1.2 million cumulative app installations. Through its application, it offers a smart order service that allows customers to purchase premium liquor at reasonable prices and conveniently pick up their orders at desired stores. It also provides liquor-related content, purchase information, and actual purchase reviews.
Shilla Duty Free aims to expand its customer base by partnering with DailyShot, which has secured young customers in their 20s and 30s as well as male customers who are the main consumers of liquor. The company plans to quickly respond to the liquor market, which is establishing new trends such as highballs as a cultural phenomenon.
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A representative from Shilla Duty Free said, "Through this MOU with DailyShot, we plan to diversify our customer base and expand online liquor product sales. We will continue to strive to provide customers with a convenient and innovative shopping experience."
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