Musk Targets Disney Over Ad Suspension... "Bob Iger Should Be Fired Immediately"

Elon Musk, CEO of Tesla and owner of social media platform X (formerly Twitter), has once again publicly targeted Walt Disney, which declared it would stop advertising on X following controversies over anti-Semitism.

Elon Musk, CEO of Tesla

On the 7th (local time), Musk posted a series of tweets criticizing Bob Iger, CEO of Disney, on his X account.

On that day, he posted an image with the phrase "Bob Iger" along with the comment, "Dropped more bombs than a B-52 (bomber)." The implication was that Iger's management since taking office has failed, putting Disney in a difficult position.

In response to an X user’s comment asking, "Why hasn’t Disney fired this person yet?" Musk replied, "He should be fired immediately. Walt Disney is digging its own grave because of what Bob has done to the company."

Musk then referenced a lawsuit in New Mexico alleging that some content on Facebook and Instagram promoted child sexual abuse and human trafficking, questioning, "Bob Iger, why aren’t you boycotting ads on Meta?"

Earlier, on the 28th of last month, during a public discussion at the 'DealBook Summit 2023' hosted by the New York Times (NYT), Musk swore at companies that stopped advertising on X and targeted Disney CEO Iger by saying, "Bob, if you are in the audience, that’s exactly how I feel."

Major foreign media explained that Iger’s comment at the same event, "Elon Musk, our association with X has not necessarily been positive for us," provoked Musk’s anger.

Musk publicly apologized for posting content on X last month that supported conspiracy theories containing anti-Semitic claims. However, he criticized companies that stopped advertising after the anti-Semitism controversy, calling it unfair intimidation.

He also claimed that a report by media watchdog Media Matters, which pointed out that major companies’ ads were placed next to Nazi-related content on X, was completely fabricated.

Amid these controversies, Walmart recently declared it would also stop advertising on X.

British broadcaster BBC recently analyzed that X, which Musk acquired last year for $44 billion (about 57 trillion won), could actually face bankruptcy due to risks Musk himself has created.

This content was produced with the assistance of AI translation services.