Diageo launches 'Don Julio 1942 Fiesta' campaign for the year-end and New Year holidays
Various Promotions Planned at Clubs, Lounges, Hotels, and More
Diageo Korea's luxury tequila brand 'Don Julio' announced on the 7th that it will launch the ‘Don Julio 1942 Fiesta’ campaign, which elevates the class of year-end and New Year gatherings.
Starting with Club Arte in Gangnam and continuing for about three months until February next year, the Don Julio 1942 Fiesta is a brand campaign held during the year-end and New Year season at hot spots in Seoul such as Apgujeong, Hannam-dong, Itaewon, and Jamsil, showcasing a luxury lifestyle and party culture through ‘Don Julio 1942’.
In particular, at the Don Julio 1942 Fiesta launch party held at Club Arte on the 1st, singer HyunA performed, and at every hour, at 19 minutes and 42 seconds, a ‘Don Julio 1942’ time performance was presented. Following the Arte launch party, Don Julio 1942 will hold promotions every weekend at Seoul hot spots such as Muse Seoul, Drunken Tiger Bar, and Stock & Stoned, where visitors can experience Don Julio 1942 along with the ‘01:19:42’ time event. Additionally, at the Latitude32 Lounge Bar in Sofitel Ambassador Seoul, a ‘Magical Night with Don Julio Fiesta’ event featuring a jazz trio will be held on the 31st of this month, and the fiesta to wrap up the year will be showcased throughout the year-end season.
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Don Julio 1942, launched domestically last September, is a luxury tequila brand introduced to the world in 2002 by founder Don Julio Gonzalez to commemorate 60 years of tequila production. The name is derived from the year 1942, when Gonzalez first began his tequila journey. Don Julio 1942 takes at least eight years to produce one bottle, uses 100% blue agave aged for at least two years in American oak barrels, and is characterized by a subtle and smooth texture with aromas blending caramel, hazelnut, almond, coffee, vanilla, and chocolate, finishing with a pleasant dark chocolate aftertaste.
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