Cafe24 secures 26 billion KRW investment from Google... "Expanding YouTube Shopping Partnership"
E-commerce platform Cafe24 announced on the 5th that it has secured an investment of 26 billion KRW from Google.
The investment was made through a paid-in capital increase (third-party allotment). The number of shares is 1,755,856, and the issue price is 14,770 KRW per share based on the valuation criteria.
Lee Jae-seok, CEO of Cafe24, is being interviewed by Asia Economy on the 7th. / Photo by Moon Ho-nam munonam@
View original imageCafe24 stated, "This investment is for expanding the YouTube Shopping partnership with which we are currently working closely," adding, "We are collaborating closely with Google and its affiliates as business partners in areas such as commerce and advertising."
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In particular, Cafe24 said that this investment will enable them to provide users with an enhanced 'video commerce' experience, allowing shopping while watching videos.
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