Hyoungji Elite Officially Partners with FC Barcelona... "Accelerating Global Hyoungji"
Securing Qualification for Club Branding and Sports Commercialization Business
Vice Chairman Choi Junho Achieves Success with On-site Bid Presentation
Hyoungji Elite announced on the 4th that it has been selected as the official partner responsible for the sports merchandising business of FC Barcelona, the prestigious Spanish professional football club.
![Vice Chairman Choi Jun-ho of Hyungji Elite (right) is taking a commemorative photo after signing an official partnership with Ernest Alibes i Cervera, Head of Retail at FC Barcelona. <br>[Photo by Hyungji Elite]](http://www.asiae.co.kr/news/img_view.htm?img=2023120409005175160_1701648051.jpg)
Vice Chairman Choi Jun-ho of Hyungji Elite (right) is taking a commemorative photo after signing an official partnership with Ernest Alibes i Cervera, Head of Retail at FC Barcelona.
[Photo by Hyungji Elite]
Hyoungji Elite has exclusively secured the branding and sports merchandising rights of FC Barcelona in Korea. Accordingly, starting next year, it plans to launch an official online website and showcase various goods featuring FC Barcelona's unique artwork, as well as self-developed uniforms, apparel, accessories, and daily necessities. Additionally, it will expand its channels by operating offline stores to increase consumer touchpoints.
Choi Jun-ho, Vice Chairman of Hyoungji Elite, who has been leading the sports business as a new venture, personally participated in the final bidding presentation in Barcelona to secure this official partnership. This contract will serve as a stepping stone to accelerate the global sports merchandising business.
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Vice Chairman Choi said, "We are pleased to partner with FC Barcelona and exclusively present various products symbolizing the club to Korean fans through Hyoungji Elite," adding, "The sports merchandising business, launched as a new venture under the group's 'Global Hyoungji' strategy, is expected to act as a new driving force."
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