Amorepacific Estra Launches Limited Edition with 'Oroliday'

Amorepacific's ‘Estra’ announced on the 4th that it will collaborate with ‘Oroliday’ to launch a limited edition planned set and goods.

Limited edition collaboration between Amorepacific's Estra and Oroliday.
[Photo by Amorepacific]

Oroliday conveys the brand value of presenting everyday items that make life happier, maintaining a solid fandom mainly among people in their 20s and 30s.

The campaign is themed ‘Happier Barrier’ by combining Estra’s representative product ‘Atobarrier365 Cream’ with Oroliday. Atobarrier365 Cream is a moisturizing cream for sensitive and dry skin, containing the patented moisturizing capsule ‘DermaOn,’ which excels in moisturizing durability and skin barrier protection. Since its launch in 2018, it has surpassed 2 million units in cumulative sales and has established itself as Estra’s representative steady seller with a high repurchase rate.

During the campaign period, customers can purchase a planned set consisting of two full-size Atobarrier365 Creams, a corduroy pouch featuring Oroliday’s mascot ‘Motnaniz,’ and stickers. Depending on the purchase conditions, limited edition goods such as mugs and blankets will also be provided. An animation featuring the cute appearance of Motnaniz transformed into an Estra product researcher will also be released.

The Estra x Oroliday limited edition, which will make the year-end happier, can be found on major online malls such as Amoremall, Naver Brand Store, and Kakao Shopping.

This content was produced with the assistance of AI translation services.