Samjin Eomuk, Lotte Department Store Incheon Branch Store Renewal Opening

Samjin Eomuk, celebrating its 70th anniversary this year, has newly renewed and reopened the ‘Samjin Eomuk Incheon Branch’ located inside Lotte Department Store Incheon.

Lotte Department Store Incheon is situated in the central area of Gwanpyo-dong, Michuhol-gu, Incheon, and is connected to the Incheon General Terminal, making it the only major department store in Incheon with a high flow of people including travelers. Recently, it has been promoting a full-scale store renewal to strengthen its image as a premium department store.

Samjin Eomuk is a domestic premium eomuk brand that operates within department stores, and with this store renewal, it plans to present a more upscale space.

The newly renewed ‘Samjin Eomuk Incheon Branch’ focuses on ‘enhancing customer convenience.’

The previously narrow eomuk sales area has been remodeled into a bar table style, expanding the dining space so customers can sit and eat, optimizing customer movement flow, and creating a space where customers can easily and conveniently experience a variety of products.

Samjin Eomuk Incheon Branch.

At ‘Samjin Eomuk Incheon Branch,’ customers can enjoy various hot deli products such as Samjin Eomuk’s signature menu ‘Eomuk Croquette,’ known for its crispy texture, and the ‘Amazing Bar,’ an eomuk bar topped with various toppings offering diverse flavors.

Also available are two types of ‘Grab a Bite Crispy Chips,’ a savory and mild fish snack, and ‘Mul Eomuk,’ a representative winter snack, making it convenient for a quick bite when using the terminal. In addition, popular Samjin Eomuk products that can be enjoyed as meals or snacks are sold.

To commemorate the store renewal opening, Samjin Eomuk will hold a promotion for about 10 days until the 10th, offering free Mul Eomuk for customers who purchase over 15,000 KRW and a 50% discount on a set of four assorted eomuk products. These events will be conducted with a limited quantity per day.

Lee Yuhwan, head of Samjin Eomuk’s store business division, said, “This Incheon branch renewal focused on ‘customer convenience,’” and added, “We hope that more customers can experience Samjin Eomuk’s premium eomuk in a store with an improved environment.”

Samjin Eomuk is holding a special exhibition at Area Six in Yeongdo, Busan, until February next year, celebrating its 70th anniversary and the 10th anniversary of the country’s first eomuk bakery. In March, it was selected as the number one brand in the seafood processed food category for three consecutive years in the 25th Korea Brand Power Index (K-BPI) survey.

This content was produced with the assistance of AI translation services.