LG Household & Health Care announced on November 30 that its Dr. Belmeur brand has launched a functional lip care product, "Advanced Pink Lip Serum," which delivers vibrant, pink lips.


LG Household & Health Care Dr. Belmeur Advanced Pink Lip Serum. <br>[Photo by LG Household & Health Care]

LG Household & Health Care Dr. Belmeur Advanced Pink Lip Serum.
[Photo by LG Household & Health Care]

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Alongside the product launch, Dr. Belmeur will unveil a special goods package in collaboration with the popular webtoon "If You Can't Debut, You Die" (hereafter referred to as Demotjuk) on the crowdfunding platform Tumblbug this afternoon.


Dr. Belmeur Advanced Pink Lip Serum features a Pink Vita Complex formula containing vitamin B12, vitamin B5, vitamin E, and hyaluronic acid, which helps moisturize and exfoliate the lips, leaving them smooth and hydrated. This functional product, which has completed both sensitive skin patch tests and exfoliation clinical trials, is also effective for wrinkle improvement and can be used as a night care treatment while sleeping.


The new product made its first appearance in episode 53 (epilogue) of the webtoon Demotjuk, serialized on November 25, where the main character is shown using the lip serum.


This project package includes the Pink Lip Serum as well as collectible goods featuring major characters from Demotjuk.



Meanwhile, LG Household & Health Care has released the functional lip care product Lip Serum under more than ten brands, including the luxury cosmetics brand The History of Whoo, CNP, and Glint. By the end of this year, the company plans to launch new lip serum products under 16 cosmetics brands.


This content was produced with the assistance of AI translation services.

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