"Samsungs Campaign Featuring Aged Bread From Korea's Leading Bakery Made With Bespoke"

Samsung Electronics and Cheil Worldwide's 'Bespoke Bread Pilgrimage' Campaign
Collaboration with Taegukdang, Napoleon Pastry Shop, and Geundae Alley Red Bean Bread
Commercialization Using Bespoke Kimchi Plus 'Fermentation' Function

Samsung Electronics is launching the 'Bespoke Bread Pilgrimage' campaign in collaboration with popular bakeries nationwide.

Samsung Electronics 'Bespoke Bread Pilgrimage' Experience Zone set up inside Taegukdang Jangchung Main Store
[Photo by Cheil Worldwide].

Cheil Worldwide explained on the 30th, "Samsung Electronics' Bespoke Bread Pilgrimage is a unique collaboration campaign showcasing bakery recipes from popular bakeries across the country, following the introduction of the 'Custom Fermentation Room' feature in the Bespoke Kimchi Plus. It was planned to promote the ability to make soft and delicious bread using the custom fermentation dough proofing mode."

The ongoing campaign by Cheil Worldwide features leading domestic bakeries such as 'Taegukdang,' the oldest bakery in Seoul; 'Napoleon Pastry Shop,' regarded as the academy of the Korean baking industry; and 'Geundae Golmok Danpatppang,' one of the top three bakeries nationwide selected by the Korea Tourism Organization.

The campaign developed three recipes utilizing the dough proofing mode of the Bespoke Kimchi Plus Custom Fermentation Room: 'Fermented Taeguk Bread' with Taegukdang, 'Fermented Chocolate Croissant' with Napoleon Pastry Shop, and 'Fermented Red Bean Cheese Pretzel' with Geundae Golmok Danpatppang. The breads made using these recipes can be purchased at Taegukdang Jangchung Main Store, Napoleon Pastry Shop Mokdong Branch, and Geundae Golmok Danpatppang Daegu Main Store, and will be available for a limited time until December 6. The developed recipes can be found on Samsung Electronics' Instagram.

A representative from Taegukdang said, "The bespoke fermented breads, carefully crafted in both shape and taste to capture the year-end atmosphere, were highly popular with consumers, with all prepared quantities selling out over the past weekend."

Meanwhile, each store has set up an experience zone where customers can see Bespoke Kimchi Plus, Qooker Oven, and Qooker Multi products displayed according to the store’s characteristics. There is also a 1+1 event for fermented breads and a sharing event where participants can win a Bespoke Kimchi Plus as a prize.

This content was produced with the assistance of AI translation services.