Seoul City to Select 'Seoul Color' Annually... Next Year is 'Sky Coral'

Seoul City will select the annual 'Seoul Color' starting next year and apply it to urban design. The '2024 Seoul Color' is 'SkyCoral.' This color is extracted from the 'pink sky over the Han River,' which Seoul citizens visited most frequently for leisure activities this year. Going forward, the SkyCoral color will be featured at major landmarks throughout Seoul and in planned merchandise (goods).

On the 30th, Seoul Mayor Oh Se-hoon unveiled the 2024 Seoul Color, SkyCoral, at Seoul City Hall. Mayor Oh explained that the selection of the Seoul Color considered next year’s major issues in Seoul, the lifestyle of Seoul citizens, and colors that can resonate and communicate with the public.

The city predicted and derived the keyword for the '2024 Seoul Citizen Lifestyle and Trends' as the Han River. In surveys conducted with 1,014 citizens and 45 color experts, the Han River ranked first both as 'Seoul’s landmark in the minds of citizens' and as the 'place citizens want to visit frequently in Seoul in 2024.'

From now on, the annually selected Seoul Color will also be used in lighting at major city landmarks and in goods. The Seoul light installations converted to the SkyCoral color were simultaneously lit after sunset at Namsan Seoul Tower, Lotte World Tower, Dongdaemun Design Plaza (DDP), World Cup Bridge, Seoul City Hall, Sebitseom, and Seoul Botanic Park, coloring Seoul’s nighttime attractions until next year. Until the day before the opening of the winter city festival 'Seoul Winta 2023' on the 14th of next month, the '2024 Seoul Color' will be displayed every evening from 8 to 10 PM for 30 seconds on the hour. It will also be expanded to 27 Han River bridges including Sinhangju Bridge and the outdoor advertising free display zone in Samseong-dong.

Seoul City will collaborate with companies as well. Noroo Paint will produce a postcard-type ‘Seoul Standard Color Book,’ LG Chem and artist Ha Ji-hoon will release mini soban trays made from recycled plastic, and cosmetic brand ToHealMe will launch Seoul Color lipsticks.

ToHellMe's 'Seoul Lipstick'

Mayor Oh Se-hoon said, “Seoul’s charm is so diverse that it cannot be expressed by a single color, so we plan to develop a Seoul Color each year that reflects the changing lifestyles and interests of citizens and utilize it in various fields.” He added, “We will communicate with citizens through bright and attractive colors and deliver messages of support to create a more charming Seoul.”

This content was produced with the assistance of AI translation services.