The Last 'Donghaeng Festival' of the Year Until Year-End... Up to 50% Discount Sale

Preparing Events to Revitalize Local Economy
Conducting Warmth Campaign to Help Neighbors

The final Donghaeng Festival of this year will be held for 28 days from the 4th of next month until the end of the year. The so-called ‘Snowflake Donghaeng Festival’ consists of events that invigorate the local economy and campaigns that share warmth with neighbors during the cold winter.

Minister Lee Young, Ministry of SMEs and Startups. Photo by Jo Yongjun jun21@

Lee Young, Minister of SMEs and Startups, announced the plan for the Snowflake Donghaeng Festival at the Seoul Government Complex on the 29th.

First, events to boost the local economy have been prepared. At the opening ceremony held on the 7th of next month at the Dongdaemun Design Plaza Harmony Square, 13 regional SME and Startup offices will hold product sales exhibitions together with local small and medium enterprises and small business owners. The proceeds will be donated.

At eleven major commercial districts nationwide, including the Gongsan Fortress commercial district in Gongju and the Duryu Youngko commercial district in Daegu, prizes will be given to customers in celebration of Christmas and the year-end and New Year holidays. Various prize events are also prepared at traditional markets, shopping districts, and century-old stores nationwide. Additionally, live commerce broadcasts introducing hidden local attractions and products will continue throughout the event period at about 30 locations such as the Chuncheon Hoban Gymnasium and Jeonju Hanok Village.

‘Discount’ events are also included. Across more than 200 channels, including major distribution channels and public online malls, products from SMEs and small business owners focusing on gifts, cold-weather items, and food will be sold at discounts of up to 50%. The Donghaeng products were carefully selected by public voting to number 100. Seventy companies have pledged to donate part of the sales proceeds from the Donghaeng Festival.

Until the end of the year when the Donghaeng Festival concludes, the individual purchase limit for Onnuri gift certificates will be increased by 300,000 KRW, allowing paper certificates to be purchased up to 1,300,000 KRW. Mobile and rechargeable cards can be purchased with a 10% discount up to 1,800,000 KRW.

SMEs and small business owners will carry out social contribution activities through the Snowflake Donghaeng Festival. The Cafe Owner Cooperative will provide warm tea and bungeoppang (fish-shaped pastry) for free at the opening event of the Donghaeng Festival. Market merchant associations nationwide will share kimchi and red bean porridge at each market.

The Korea Federation of SMEs, Korea Venture Business Association, Korea Women Entrepreneurs Association, 14 distribution channels participating in the Donghaeng Festival planning exhibition, and affiliated organizations of the Ministry of SMEs and Startups have agreed to donate money or goods. The Korean Red Cross will conduct a blood donation campaign to save precious lives through warm selflessness. Woowa Brothers will join in sharing warmth by delivering holiday lunchboxes to children suffering from food insecurity.

In addition, several challenges have been prepared to support the sharing spirit of small business owners. The official social network service (SNS) challenge is the ‘1-Second Superconductor Challenge,’ inspired by the globally popular superconductor dance. It carries the meaning of wishing for the soaring of our economy. Participation is completed by holding a message supporting the Donghaeng Festival or small business owners, taking a photo or video of a jump in the air, and uploading it to SNS with hashtags (#1초전도챌린지 #2023눈꽃동행축제 #동행축제). The ‘Warmth Sharing Challenge’ promotes the Donghaeng Festival by finding nearby stores that help neighbors with good prices and good deeds.

Minister Lee Young of the Ministry of SMEs and Startups said, “The slogan of the Donghaeng Festival is ‘2023 Donghaeng Festival, a Big Hit When Together,’ and thanks to the great participation of the public, we have achieved significant results. I ask for your active participation in this Snowflake Donghaeng Festival so that warmth can be delivered everywhere throughout the winter.”

This content was produced with the assistance of AI translation services.