Fila Launches Collaboration Collection with 'Tteogeu Club'

Official Launch and Popup Store Operation on the 1st of Next Month

Fila announced on the 29th that it will collaborate with the domestic street fashion brand ‘Thug Club’ on the 1st of next month to launch the ‘Fila X Thug Club Collaboration Collection’ and operate a pop-up store.

Thug Club is a luxury street fashion brand gaining popularity both domestically and internationally with its distinct brand color and unique designs. Through this collaboration, Fila aims to expand its fandom by adding Thug Club’s youthful and niche mood to the heritage of its century-old brand.

The products introduced through this collaboration include collaboration shoes, hoodies, short-sleeve T-shirts, training pants, hats, and more, ranging from footwear to apparel and accessories. The collaboration collection features a ‘dragon’ concept characterized by rough and seemingly unrefined silhouettes.

In particular, the Dragon Boots, which were pre-released on social media with a unique design featuring horns, attracted attention even before the official release due to their bold approach. Additionally, the collaboration shoes reinterpret the Replica 2002, originally released when Fila sponsored a racing team in 2002, with Thug Club’s distinctive sensibility. These shoes feature an enamel material base and a streamlined upper design reflecting the shape of a racing car, evoking the appearance of both a racing car and dragon scales. The collection also includes apparel characterized by vintage washing and cut lines, as well as hats featuring the F logo that highlights the collaboration between the two brands.

The Fila and Thug Club collaboration collection will be available for purchase starting at 1 PM on the 1st of next month at the Thug Club flagship store in Gyeongridan-gil, Yongsan-gu, Seoul, where a pop-up store will be held. From 6 PM, the collection will also be available through the official online stores of both brands.

A representative from Fila Korea stated, “With the addition of Thug Club’s sensibility, loved for its unique fashion, we are presenting a special collection that reinterprets Fila’s heritage. We expect this collection to offer a new proposal to those craving fresh fashion.”

This content was produced with the assistance of AI translation services.