Korea Tourism Organization and CEO Baek Jong-won Target Thai Tourists with 'Korean Food Tourism Promotion'

The Korea Tourism Organization is teaming up with Baek Jong-won, CEO of The Born Korea, to promote Korean food tourism in Thailand.

On the 28th, the Korea Tourism Organization and The Born Korea announced that a video introducing local foods featuring a welcome message from CEO Baek Jong-won to Thai tourists visiting Korea was released on the organization's Bangkok office Facebook page.
[Photo by Korea Tourism Organization]

On the 28th, the Tourism Organization and The Born Korea announced that they released a video introducing local foods featuring a welcoming message from CEO Baek Jong-won to Thai tourists visiting Korea, through the organization's Bangkok office Facebook page.

This marks the first overseas marketing activity following the business agreement signed by both parties on October 11. Baek Jong-won, who is very popular in Thailand, personally introduces local restaurants and traditional markets to increase interest among Thai people.

Previously, the organization collaborated with Mark Wiens, a famous food travel influencer residing in Thailand, to produce a food tourism promotional video. Along with CEO Baek’s promotional video, the organization plans to actively promote by conducting prize events linked to each video in the future.

Ahn Hyo-won, head of the Asia-Middle East team at the Korea Tourism Organization, said, "We plan to continue focusing on developing and promoting tourism products related to local foods so that many Thai tourists will visit various regions in Korea."

The Korea Tourism Organization announced on the 28th that it has released a regional food introduction video featuring a welcoming message for Thai tourists visiting Korea from CEO Baek Jong-won on the Korea Tourism Organization's Bangkok office Facebook page.
[Photo by Korea Tourism Organization]

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