BNK Busan Bank Wins Korea Communication Award

BNK Busan Bank's 'Busan Bank Story' recently received the Korean Journalists Association President's Award in the printed external newsletter category at the 2023 Korea Communication Awards.

Now in its 33rd year, the Korea Communication Awards is the only domestic ceremony that evaluates outstanding communication productions such as external newsletters, broadcasts, and company histories produced by corporations and public institutions. It is organized by the Korea Association of Communication Professionals and supported by the Ministry of Culture, Sports and Tourism and the Ministry of Employment and Labor.

Approximately 450 works were submitted for this year's awards, with an average competition ratio of 4.2 to 1. Busan Bank was honored to receive the Korean Journalists Association President's Award this year, following its grand prize win in the printed external newsletter category in 2021.

'Busan Bank Story' has been published monthly since October 1968, starting with Bu Eun News, and has received great responses from customers through differentiated planning featuring various Busan Bank news, reader-tailored financial management information, and culture and arts content.

Printing Company Newsletter Korea Communication Award (left), BNK Busan Bank's 'Busan Bank Story'.

This year, it attracted much attention by serializing topics on the future of finance, which is gaining focus in the financial sector, and the global trend of ESG management. Additionally, it practiced carbon neutrality by producing the newsletter using eco-friendly soybean oil ink.

'Busan Bank Story' can be accessed on the Busan Bank website and by downloading the 'Busan Bank Story' app from the Google Play Store.

Kang Seok-rae, Head of Business Planning at Busan Bank, stated, “We will continue to create newsletters that foster empathy and communication through fresh planning and valuable content, along with providing diverse financial information.”

This content was produced with the assistance of AI translation services.