Seven Eleven, Large-Scale Discount on 73 Types of Year-End Home Party Convenience Foods

63 Building Pavilion Buffet Collaboration Product Discount
1+1 and 2+1 Events... Refrigerated Ready Meals 8 Types Giveaway Event Also

Seven Eleven announced on the 28th that it will launch a large-scale ready meal promotion for year-end home party enthusiasts.

According to Seven Eleven, sales of refrigerated and frozen ready meals in the fourth quarter of last year increased by 20% compared to the same period the previous year. Sales of ready meals in the fourth quarter accounted for 35% of the annual ready meal sales. In December last year, 20% of total sales were made during dinner hours from 6 PM to 8 PM.

Seven Eleven, Year-End Convenience Food Special Exhibition [Photo by Seven Eleven].

In anticipation of the year-end, Seven Eleven is conducting a large-scale ready meal promotion in line with the increasing demand for ready meals for various events such as home parties and Christmas parties. This ready meal special exhibition includes discounts and giveaways on 73 types of ready meals, including Ready Meal Restaurant (RMR) products from fine dining restaurants in the 63 Building such as Walking on the Cloud and Pavilion. The event period lasts until the end of next month, except for certain products.

Buy 1 Get 1 Free products include three types of 'Walking on the Cloud Pasta' (Basil Pesto, Spicy Rose, Gambas) and 'Euljiro Chop Chop Beef Fried Rice.' These benefits apply to a total of 12 products across various categories. Walking on the Cloud Pasta is a premium pasta RMR product created in collaboration with the upscale restaurant 'Walking on the Cloud' located in the 63 Building, launched by Seven Eleven in May last year. Euljiro Chop Chop Beef Fried Rice was developed in February last year in partnership with the popular Vietnamese restaurant 'Chop Chop' in Euljiro, and after its release, it ranked first in sales in the frozen rice category.

For Buy 2 Get 1 Free benefits, 51 products suitable for year-end parties, including aged Doenjang rice, aged kimchi jjageuli, other aged RMR products, rice bowl dishes, pizza, and chicken, are prepared. Additionally, for the private brand (PB) Seven Select Tteokbokki 3 types, shredded pizza cheese, which pairs well as a side, is given as a gift. When purchasing five refrigerated ready meal products such as 'Euljiro Chop Chop Noodles' and 'My Melody Rose Cream Udon,' a 500ml Pepsi Cola Zero Mango is also provided.

Products that pair well with wine are also offered at discounted prices. 'Pavilion LA Galbi,' an RMR product launched from the popular LA Galbi menu of the 63 Building's premium buffet 'Pavilion,' and the 'Pavilion Cheese Platter,' consisting of three types of cheese, jerky, and olives, can each be purchased at prices discounted by more than 15%.

This content was produced with the assistance of AI translation services.