Kakao Games' 'Visiting Friends Game Land' at the 'Disabled Esports Tournament'

Kakao Games announced on the 27th that it conducted its flagship social contribution campaign, "Visiting Friends Game Land," at the "2023 National Disabled Esports Competition" held on the 25th and 26th.

Visually impaired athletes affiliated with the Jeollabuk-do Disabled Rowing Federation are taking a commemorative photo at the '2023 Disabled Esports Tournament' held at the Gwangju Esports Stadium in Gwangju Metropolitan City, visiting the 'Friends Game Land On-the-Go' booth, a social contribution campaign by Kakao Games.
[Photo by Kakao Games]

Hosted by the Korea Creative Content Agency and the Korea Paralympic Committee, the "2023 National Disabled Esports Competition" took place at the Gwangju Esports Stadium in Gwangju Metropolitan City. Disabled athletes participated and fiercely competed in three categories: PC, console, and virtual reality (VR). Families of the athletes and general spectators also attended the event.

At this event, Kakao Games delighted visitors by showcasing a "4D VR Game Bus" that simulates riding actual amusement rides and a photo zone decorated with Kakao Friends characters, creating enjoyable memories for attendees.

Kakao Games’ "Visiting Friends Game Land" is an experiential activity that combines VR theme park game content enjoyed with Kakao Friends characters inside a mobile bus. It aims to directly reach and provide gaming experiences to areas lacking access to gaming culture.

A representative from Kakao Games said, "We sympathize with the event’s purpose of expanding the esports base for disabled gamers nationwide who love gaming, and thus conducted the campaign in conjunction with this competition. We plan to broaden the scope of our social contribution campaigns so that everyone can enjoy gaming culture."

This content was produced with the assistance of AI translation services.