NewJeans Bunny Doll Release... IPX Opens 'Line Friends Square' Sinsa Branch

Visitors lining up to enter the 'Line Friends Square Sinsa' store
[Photo by IPX]

Digital intellectual property (IP) entertainment company IPX (formerly Line Friends) opened 'Line Friends Square Sinsa' in Sinsa-dong, Seoul on the 24th.

At Line Friends Square Sinsa, visitors can encounter a variety of popular character IPs. Reflecting the latest trends, it is a character edit shop concept that can be newly renovated anytime according to consumer needs and regional characteristics. Starting with this Sinsa store, IPX plans to continuously introduce Line Friends Squares in various countries and regions around the world.

The Sinsa store, located on Garosugil, opened with a total area of 80 pyeong across two floors. Here, a new lineup of official NewJeans IP merchandise has been released, attracting many fans. New products such as the doll keyring and hooded blanket of 'Bunini,' born from the collaboration between IPX's Minini and NewJeans' symbol Tokki (rabbit), have been launched, with some items selling out in less than an hour.

An IPX representative said, "Following various pop-ups introduced this year in Jamsil, Myeongdong, and Pangyo, we are receiving great expectations by opening a new regular store on Garosugil, where popular Gen Z brands gather," adding, "We will continue to open Line Friends Squares that offer fun character experiences."

They continued, "We hope it becomes a store that many people want to visit as a space where domestic and international character IPs with different charms can communicate and enjoy together with fans."

This content was produced with the assistance of AI translation services.