Lotte Home Enhances Competitiveness of Small and Medium Products... Launches Mobile Live 'Wadiz Collector'

Lotte Homeshopping announced on the 27th that it will launch a mobile live broadcast program exclusively for small brands called ‘Wadiz Collector’ in collaboration with the crowdfunding platform company ‘Wadiz’ on the 28th.

Upcoming product on 'Wadiz Collector'.
[Photo by Lotte Homeshopping]

Last October, Lotte Homeshopping signed a business agreement with ‘Wadiz’ to jointly nurture small brands. The two companies agreed to mutually cooperate in operating live commerce exclusively for excellent products funded on Wadiz, exclusive offline promotion of brands, sharing brand incubating know-how, and diversifying sales channels. According to the agreement, the small brand sales-exclusive program ‘Wadiz Collector’ will be launched, and products that have achieved high funding amounts through Wadiz funding or are being sold at the offline store ‘Gonggan Wadiz’ will be sold.

‘Wadiz Collector’ will be broadcast every Tuesday at 8 PM through the mobile TV ‘ELive’. In the first broadcast on the 28th, the mask pack ‘Recipe&Co Noktan Pack’, which achieved 900 million KRW in Wadiz funding, will be sold. It is a pore care pack in a stick-type pouch with individually packaged single-use portions. Customers who purchase during the broadcast will receive three free trial packs. On the 5th of next month, the ‘J.Dot Christmas Tree’, which has accumulated 1.7 billion KRW in Wadiz funding, will be sold. This product received a high response despite its high price of around 500,000 KRW, recording 500 sets ordered within 65 minutes during the live broadcast on Lotte Homeshopping TV home shopping on the 23rd.

Lee Bohyun, head of the New Media Commerce Division at Lotte Homeshopping, said, “We launched the mobile live ‘Wadiz Collector’ to nurture small brands with growth potential,” adding, “By collaborating with ‘Wadiz’, which has a large pool of promising small and medium-sized brand products, we will continuously introduce excellent products to strengthen competitiveness and support the growth of small brands.”

This content was produced with the assistance of AI translation services.