Homeplus "Golden Pork Belly and Frozen Samgyeopsal Sell Like Hotcakes... Sales Up 150%"

Homeplus announced on the 27th that its sales of frozen pork have increased by approximately 150% over the past six months compared to the same period last year, driven by the popularity of the Canadian frozen pork ‘Danpungsanghoe’ series amid soaring dining-out prices.

Buyer Kim Haein from the Homeplus Meat Department is showcasing the Canadian frozen pork "Danpungsanghoe" series and the new "Jjondeuksanghoe" series at the Homeplus Mega Food Market Gangseo branch in Deungchon-dong, Seoul, on the 27th.
[Photo by Homeplus]

‘Danpungsanghoe’ is a frozen brand of Canadian ‘barley-fed pork (Bomeokdwae)’ sold by Homeplus as part of its price stabilization efforts. It features a maple leaf logo symbolizing Canada and retro packaging resembling cooking foil that evokes nostalgic frozen samgyeopsal (frozen pork belly). It has the advantage of a longer shelf life and lower price compared to refrigerated pork.

The recently launched ‘Danpungsanghoe Barley-Fed Retro Thinly Sliced Samgyeopsal and Neck (700g)’ was offered at half price for a week starting from the 30th in Homeplus’s online ‘HotSae (Hot or New)’ section. Selling rapidly at an affordable price in the 8,000 KRW range per pack, it set a new sales record in the ‘HotSae’ section. The cumulative sales volume both online and offline during the same period reached about 40,000 packs. Thanks to the high customer response to this product, overall frozen pork sales this month increased by approximately 240% compared to the same period last year.

Riding on the popularity of Danpungsanghoe, Homeplus launched the domestic frozen pork specialty cuts brand ‘Jjondeuksanghoe’ on the 23rd. Pork specialty cuts, well known as ‘dwitgogi,’ are characterized by their savory flavor and chewy texture. The brand is introduced with two products: ‘Jjondeuksanghoe No.1 Pork Cheek (Pollhangjeongsal)’ and ‘Jjondeuksanghoe No.2 Assorted Grilled Dwitgogi.’ To celebrate the launch, these products are available at a 40% discount in the Homeplus online ‘HotSae’ section until the 3rd of next month.

Kim Haein, a buyer from the Homeplus Livestock Team, said, “Not only are the prices affordable, but these nostalgic frozen foods also stimulate the retro sensibilities of ‘adults,’ making them popular in this high-inflation era. We will continue to expand various frozen pork series and strive to ease the burden on customers’ shopping baskets.”

This content was produced with the assistance of AI translation services.