GS25 Launches 'Closing Discount' Service Using Its Own App

GS25 announced on the 27th that it will launch a 'Closeout Discount' service that offers discounted sales of food items nearing their expiration date through the 'Our Neighborhood GS' application (app).

The model is using the discount service through the company's app 'Woori Dongnae GS'.
[Photo by GS Retail]

The Closeout Discount service sells fresh food items such as lunch boxes and kimbap nearing their expiration date at discounts of up to 45%. This service was planned to help resolve the issue of food resource loss caused by disposal despite the food being still consumable, thereby contributing to the promotion of resource circulation.

When food items nearing their expiration date occur at each store, the discounted products are automatically displayed at discounted prices through the 'Closeout Discount' service menu within the app. The system automatically calculates and displays the products for sale, discount prices, and pickup times without any separate registration process.

The eligible items include time barcode-operated products such as lunch boxes, kimbap, rice balls, hamburgers, and sandwiches. Products that are 3 hours to 45 minutes away from their expiration time are automatically displayed through the Closeout Discount service.

When customers purchase Closeout Discount products, a QR code for product pickup is sent to them, and a sales alert sounds in the store. The purchase process is completed when the customer visits the store before the pickup time expires, presents the QR code, and receives the prepared product. GS25 plans to pilot the service for about two weeks at approximately 3,700 GS25 stores, including directly managed stores and major franchise hubs, before expanding it nationwide and developing it as a core service.

Lee Kang-cheol, GS25 Single Item Management Team Leader, said, “We expect the newly introduced GS25 Closeout Discount service to create positive effects such as promoting resource circulation, increasing store owners’ profits, and supporting consumers’ economical purchases.” He added, “We plan to focus on nurturing the Closeout Discount service as a model case for efficient resource circulation and use it as a key momentum to further strengthen ESG management.”

This content was produced with the assistance of AI translation services.