Aekyung Industrial Wins in Two Categories at the 2023 Penta Awards

Aekyung Industrial announced on the 26th that it won the Gold Award and Bronze Award respectively in two categories of lifestyle and body care at the ‘2023 Pentawards,’ a package design award.

‘Rikyu ZeT’'s ‘PRO POWER SHOT’ product. [Photo by Aekyung Industrial]

In the lifestyle category, the ‘Pro Power Shot (PRO POWER SHOT)’ product of ‘Liqe ZeT’ won the Gold Award.

Liqe ZeT Pro Power Shot is a laundry detergent with an ultra-concentrated formula that helps powerful washing without detergent waste. Its simple design emphasizing straight lines expresses the detergent’s inherent strong cleaning power on the product package. In addition, it uses a Sage Green color applying the concept of clean care, such as reducing plastic and detergent usage, which is evaluated to harmonize with living spaces and apply a design valuable as an object.

Products of the beauty dental brand 'BYCOLOR'.
[Photo by Aekyung Industrial Co., Ltd.]

In the body care category, the beauty dental brand ‘BYCOLOR’ won the Bronze Award, demonstrating excellence in package design.

BYCOLOR is an oral care brand meaning ‘finding the original color to express true self,’ and it implemented a design emphasizing colors differently applied according to oral concerns so that customers can find their own color. In particular, to express individuality and flexible thinking, it created a package design that seems to move freely on the toothpaste cap and toothbrush handle, which was evaluated as breaking away from the typical design of dental products.

Aekyung Industrial remodeled its design center established in 2007 into the ‘Aekyung Innovation Center’ (AKIC) in June, pursuing innovation in design by creating creative outcomes based on new experiences through spatial transformation.

Pentawards, started in 2007 and now in its 17th year, is the most prestigious award in the field of package design and an international competition evaluating only package design.

This content was produced with the assistance of AI translation services.