"Not Over Until It's Over" SK Innovation's Final Support for Busan Expo Bid

Continued Efforts to Attract Major Business Sites and Utilize Global Events

SK Innovation has launched its final cheer to support Busan's bid to host the 2030 World Expo ahead of the selection on the 28th.

On the 26th, SK Innovation announced that employees from its eight subsidiaries across nine countries sent photos cheering for Busan along with messages supporting the Busan Expo bid to Korea.

Voices wishing for the Expo bid have also come from SK Innovation’s Peru Lima office, SK Energy’s Europe office, SK Battery America (SKBA), SK IE Technology’s Poland branch (SKBMP), SK Earthon’s Ho Chi Minh and Kuala Lumpur offices in Vietnam and Malaysia, and SK Prima Co Europe.

Jane Go, a senior staff member working at SK Trading International’s Singapore branch, recalled her experience attending a workshop held in Busan, saying, “Busan, a center of beautiful natural environment and rich culture, is ready to host the Expo,” adding, “Busan will provide a platform for global Expo visitors to lead changes in climate and humanity.”

This initiative began with encouragement from Kim Jun, Vice Chairman of SK Innovation. Last year, Vice Chairman Kim spread a message within the company that SK Innovation affiliates should support the Expo bid, and since then, SK Innovation affiliates have continued their efforts to promote the bid.

Employees of SK Earth On Malaysia Kuala Lumpur branch are supporting the bid for the 2030 Busan Expo.
[Photo by SK Innovation]

Employees volunteered as ambassadors for the Busan Expo promotion and contributed to the support efforts. SK Innovation business cards feature logos and messages cheering for the Busan Expo bid. New employees wore T-shirts with bid support messages while participating in volunteer activities. Large signs and banners were prepared at the SK Seorin Building in Seoul, nationwide business sites, and gas stations. They also operated KTX wrapping trains in collaboration with Korea Railroad Corporation to inform many citizens.

At the CES 2023 event in Las Vegas, USA, where global visitors gather, large banners were installed, and a bid support booth was set up at the GMF music festival for people with developmental disabilities sponsored by SK Innovation, spreading the bid support message worldwide.

SK Innovation plans to produce a video supporting the Busan Expo bid and promote it overseas as well. An SK Innovation official said, “The support from SK Innovation affiliates for the Busan Expo bid will continue until the very last moment,” adding, “We hope our passion for the bid is conveyed and that Busan is selected.”

This content was produced with the assistance of AI translation services.