Imported SUV Steady Seller Tiguan, The Reason 70,000 People Chose It Is ○○○

Lowering Burden with Price, Maintenance, and Practicality
7-Seater Allspace Family SUV in the Spotlight

Volkswagen's sports utility vehicle (SUV) Tiguan lineup has ranked first in the Korea Imported Automobile Association's monthly best-selling model list 22 times since its first domestic launch in 2008. As a representative model of the company's 'accessible premium' strategy, it sold more than 10,000 units in 2020 alone.

The Tiguan and the Tiguan Allspace, which adds a third-row seat, have sold 3,657 units from the beginning of this year until last month. This accounts for about half of Volkswagen's total brand sales. In July this year, it became the first imported SUV to surpass cumulative sales of 70,000 units. The steady high sales are attributed to the vehicle's performance as well as its practicality and economy, which are directly related to the product value. True to its German car heritage, the domestic models feature solid driving performance and safety and convenience features tailored to Korean consumer preferences.

Tiguan Allspace [Photo by Volkswagen Korea]

The vehicle is competitive in terms of total cost of ownership (TCO), considering not only the price but also fuel efficiency, maintenance, and repairs. The base model starts in the 40 million KRW range. The combined fuel efficiency of the 2.0 TDI model is 15.6 km per liter, and the all-wheel-drive version reaches 13.4 km per liter. The fact that real-world fuel efficiency exceeds the official rating is regarded as the most satisfying aspect by owners.

The engine, which reduces nitrogen oxide emissions by up to 80% compared to the previous generation, is paired with a 7-speed DSG transmission, delivering a maximum output of 150 horsepower and a peak torque of 36.7 kg·m. Maximum torque is available mainly in the 1600?2750 rpm range, ensuring sufficient power in various driving conditions. The second-generation facelifted Tiguan comes standard with the third-generation Modular Infotainment Matrix (MIB3) across all trims. Apple CarPlay and Android Auto can be used wirelessly without cable connections. Wireless smartphone charging is also supported.

Tiguan Allspace [Photo by Volkswagen Korea]

The Tiguan Allspace is a 7-seater family SUV with two additional seats in the third row, enhancing space utilization. It is suitable not only as a family car but also for outdoor activities such as travel and camping. Folding down both the second and third rows provides up to 1775 liters of space. The panoramic sunroof opens up to the second row, offering a sense of openness. The trunk features a 230V external power outlet.

The driver’s seat, front passenger seat, and rear seats can each be set to different temperatures. The front seats have ventilation and heating functions, while the rear seats are equipped with heating. The tailgate can be opened and closed with a foot gesture, and convenience features such as parking assist, 360-degree area view, and head-up display are evenly included. Wireless app connect is also supported. With an official fuel efficiency of 10.1 km per liter, it is classified as a low-emission eco-friendly vehicle of the third grade, qualifying for discounts at public parking lots.

The Tiguan 2.0 TDI is priced from 43.9 million KRW to 49.9 million KRW, with a 10.5% discount when using the company’s own financial products and an 11% discount for cash purchases. The Tiguan Allspace 2.0 TSI is priced at 51.9 million KRW and offers the same discount benefits. There is also a residual value guaranteed installment financing product that reduces monthly payments. After a 31% down payment, monthly payments of 299,000 KRW are made for 36 months. Even after 36 months of use, up to 51% residual value is guaranteed.

Tiguan [Photo by Volkswagen Korea]

This content was produced with the assistance of AI translation services.