Promotion of 'Hope Ondol Warm Winter Campaign' until February 14 next year, with a fundraising target of 900 million KRW this year
Three-month campaign for collecting donations and goods, discovering private resources to support vulnerable groups
On the 23rd, the Love Temperature Tower unveiling ceremony held, starting the campaign with a donation relay involving key figures and residents

'Donor No. 1' Lee Gijae, Yangcheon District Mayor

'Donor No. 1' Lee Gijae, Yangcheon District Mayor

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Yangcheon-gu (Mayor Lee Gi-jae) announced that it will actively promote the ‘2024 Hope Ondol Warm Winter Campaign’ to secure private resources to support vulnerable groups through the spread of sharing and donation culture until February 14 next year.


The ‘Hope Ondol Warm Winter Campaign’ is a public-private cooperative donation sharing campaign held every year from November to February of the following year by the Seoul Social Welfare Community Chest, Yangcheon-gu, and the Yangcheon Love Welfare Foundation to stabilize the lives and improve the welfare of low-income vulnerable groups.


This year, the district’s fundraising target is 900 million KRW, a 5% increase compared to last year. All collected donations and goods will be used for various welfare support projects such as medical care, housing, and living expenses for low-income households.


Earlier, the district installed a ‘Love Thermometer Tower’ in the district office lobby to announce the start of the fundraising campaign, and on the 23rd, held a ‘Love Thermometer Tower Unveiling Ceremony’ at the Yangcheon Digital Media Center attended by about 130 people including Mayor Lee Gi-jae, the first donor of Yangcheon-gu, key guests, organizations, and residents. In particular, to encourage a virtuous cycle of voluntary sharing, a ‘Donation Relay’ was conducted for attendees, marking the official start of the campaign.


The fundraising will be conducted for three months until February 14 next year, and donations and goods will be accepted at 18 community service centers and the district office. Residents who wish to donate can deposit into the dedicated Yangcheon-gu account (Seoul Social Welfare Community Chest branch) and submit a cash donation receipt. Donations can also be easily made non-face-to-face through a QR code.


Meanwhile, as a result of last year’s Warm Winter fundraising campaign, the district raised over 1.3 billion KRW, exceeding the initial target by more than 153%.



Mayor Lee Gi-jae of Yangcheon-gu said, “Since precious sharing leads to great hope, we ask for the interest and participation of all residents in this fundraising campaign for neighbors in need.”


This content was produced with the assistance of AI translation services.

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