Su, Exploring Global Export Channels... Successful Completion of Middle East Promising Market Development Team

Fire suppression patch manufacturer Suga Co., Ltd. announced on the 23rd that it participated in a four-day promising market development delegation for the Middle East region starting from the 19th of this month.

The promising market development delegation for the Middle East region is a program organized by the Korea Fire Industry Technology Institute to expand exports to the Middle East through promising market development and overseas marketing support.

During the event, Suga showcased its products in various ways through export consultation meetings with overseas buyers from the Middle East. In particular, the fire suppression pads and fire suppression tapes introduced this time have excellent initial fire extinguishing capabilities and can be safely used in dusty distribution panels or aging oil-related facilities.

Following this, Suga participated in a technical consultation meeting and a local factory tour of NAFFCO. NAFFCO is the largest fire equipment manufacturer in the Middle East and the market leader in the fire and firefighting sector.

A company representative stated, “Following the 2023 International Fire Safety Expo in August, we successfully completed the second meeting with NAFFCO,” adding, “Through a partnership with global number one NAFFCO, we will pioneer new overseas market entry routes including the Middle East.”

They continued, “We have signed a supply contract for automatic fire suppression multi-taps with the largest domestic multi-tap distributor, which is expected to generate 2 billion KRW in sales in 2024 from this product alone,” and added, “We aim to achieve 5 billion KRW in sales next year through product diversification and active market expansion.”

Meanwhile, established in 2016, Suga leads the market with its ‘119 series’ products such as automatic fire suppression stickers, ropes, and fire suppression tapes. These products are exported to countries including Japan, Poland, India, Vietnam, and China, based on unique technology and thorough quality control.

This content was produced with the assistance of AI translation services.