"Walk 8,000 Steps No Matter How Cold It Is"… Eotteokeo Walking Challenge Begins

GC Care announced on the 23rd that it will hold the nationwide health promotion campaign event, the ‘OKOK Eoljuka Walking Competition,’ through its healthy lifestyle management application (app) ‘Eotteoke Care.’

The campaign period is from today until the 20th of next month. To help people maintain a habit of walking regularly even in winter and take care of their health, the ‘Eoljuk8 Challenge (Eoljuka 8,000 Steps Walking Challenge)’ encourages participants to walk 8,000 steps daily. By accessing the Eotteoke Care app and pressing the ‘Start Competition’ button, users can join the event by walking more than 8,000 steps each day. The ‘OKOK Walking’ campaign, first held last September, received a positive response with over 17,000 participants in just over a month.

Participants in this competition can check their personal rankings within their district and nationwide by comparing their step data. Notably, this event updates daily the percentile ranking of participants’ average steps based on their age group and gender, making it even more engaging.

Eotteoke Care will hold a drawing among participants who walk an average of more than 8,000 steps per day, awarding three winners with ski resort accommodation vouchers. Additionally, there are plenty of other prizes, including Baskin-Robbins ice cream (1,000 winners) and Patagonia clothing (5 winners). Detailed information about the campaign can be found on the Eotteoke Care app promotion page and official SNS channels. Eotteoke Care has also prepared the ‘Eoljukgeot Challenge (Eoljuka Walking Certification Challenge)’ event, where participants can take photos of themselves walking diligently in cold weather and post them on their personal SNS with hashtags.

Moon Hyung-cheol, Head of Management Strategy at GC Care, said, “We planned this to help people enjoy walking while taking care of their health even in the cold winter when the body tends to curl up. Eotteoke Care will continue to strive to deliver the value of healthy walking through various events and service improvements.”

This content was produced with the assistance of AI translation services.