HiteJinro Operates Pop-up Store to Celebrate Launch of 100-Year Whiskey 'Cutty Sark'

Operating from November 25 to December 3 in Seoul Garosugil
Featuring direct participation concepts such as completing missions with theater actors

HiteJinro announced on the 23rd that it has signed a distribution contract with the global whiskey brand ‘Cutty Sark’ to expand its global imported liquor portfolio and will newly launch the brand. To commemorate this, from the 25th of this month to December 3rd, Cutty Sark’s first domestic pop-up store will be showcased at Airdrop Space in Garosugil, Seoul.

Cutty Sark is a whiskey inspired by the 19th-century clipper ship Cutty Sark and was born during the Prohibition era in the United States in the 1920s. It became famous as Captain William McCoy, who dealt only with genuine whiskey at a time when counterfeit whiskey was widespread, distributed it. Even today, in the U.S., ‘the real McCoy’ is used to mean ‘genuine’.

The pop-up store where visitors can experience Cutty Sark is composed of 10 spaces across 5 floors, including a photo zone shaped like the clipper ship that inspired Cutty Sark, a mission zone with actors dressed as sailors, a gift zone featuring Cutty Sark merchandise, a tasting zone for highballs and cocktails developed in collaboration with Southside Parlor, which was selected as one of the ‘2023 Asia’s 50 Best Bars,’ and an exhibition zone displaying the only bottle of Cutty Sark 23-year-old in Korea.

In particular, the ‘Find the Real McCoy’ mission, a concept where consumers can participate directly by completing missions, draws attention. Visitors move through six rooms solving tasks written on mission cards together with actors, enhancing the fun. The Cutty Sark pop-up store is available for both advance reservations and on-site visits and operates from 4 PM to 10 PM on weekdays and from 1 PM to 10 PM on weekends.

Yoo Tae-young, Executive Director of HiteJinro, said, “It is very meaningful that HiteJinro, which will celebrate its 100th anniversary next year, is launching ‘Cutty Sark,’ which marked its 100th anniversary this year,” adding, “Starting with the launch of Cutty Sark, we will strive to expand our global liquor portfolio as a comprehensive liquor company.”

Meanwhile, ‘Cutty Sark Original’ is a blended whiskey with an alcohol content of 40%. It is characterized by its fresh and clean taste and aroma, making it easy for beginners to enjoy without burden. The special edition ‘Cutty Sark Prohibition’ is a blended whiskey with 50% alcohol content, matured in American oak barrels using premium single malt and grain whiskey, allowing one to experience smooth vanilla and fruity aromas.

This content was produced with the assistance of AI translation services.