Samsung Electronics Operates '2030 Busan Expo Taxi' in London, UK

'Black Cap' and 'Busan Expo Taxi' to Roam Throughout London City

Samsung Electronics announced on the 22nd that it will support the final bidding efforts for the '2030 Busan World Expo' through the 'Busan Expo' taxi in London, UK.

Samsung Electronics is wrapping the iconic London 'Black Cab' as a 'Busan Expo Taxi' and running the wrapping advertisement from the 19th to the 28th.

Samsung Electronics is decorating London's iconic 'Black Cab' as the 'Busan Expo Taxi' and running an advertisement wishing for the successful hosting of the Busan Expo until the 28th.
[Photo by Samsung Electronics]

This vehicle, fully covered with illustrations expressing messages supporting the Expo bid and Busan's landmarks, is expected to increase attention to the Busan Expo as it travels around various locations in London such as Buckingham Palace, Westminster, the London Eye, and Piccadilly Circus.

Samsung Electronics plans to actively promote the Busan Expo throughout Europe until the 173rd BIE General Assembly on the 28th, when the host city for the 2030 Expo will be decided.

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