Meet Haebeom and Ppuppu in person! ... BPA launches mascot promotional activities

Haebeom-i and Bbu-bbu, the official mascots of Busan Port Authority (BPA), will personally go out to the streets to meet citizens.

On the 21st, BPA announced that since the 12th, Haebeom-i and Bbu-bbu have been actively conducting public promotional activities at locations such as Haeundae, Gwangalli, and Citizens Park in Busan.

This promotional activity aims to widely introduce the newly renewed official mascots and increase their familiarity. The mascot costumes will approach citizens to greet them and take photos together.

Additionally, character business cards and character pens containing QR codes linked to BPA’s official SNS channels will be distributed to citizens.

Busan citizens are taking commemorative photos with Haebeom and Ppupu.

The Haebeom-i and Bbu-bbu mascot costumes can be seen once a week for about two hours on weekends at popular locations such as Haeundae, Gwangalli, and Citizens Park until the end of this year.

However, schedules may change due to safety considerations in case of rain, year-end events, or crowd congestion.

Along with this, BPA plans to promote various character marketing activities such as distributing mobile emoticons, operating photo zone sculptures at the Busan Port International Passenger Terminal arrival hall, and distributing character calendars.

Kang Jun-seok, President of BPA, said, “Through this promotional activity, we hope that the official mascots Haebeom-i and Bbu-bbu will meet many citizens and become widely known, making Busan Port even more beloved by the public.”

This content was produced with the assistance of AI translation services.