HiteJinro Launches Premium Distilled Soju 'Jinro 1924 Heritage' 375mL
Reducing Capacity to Increase Price Accessibility and Expand Sales Channels
HiteJinro announced on the 21st that it will newly launch a 375mL version of its premium distilled soju, ‘Jinro 1924 Heritage.’ The new size was introduced to reflect diverse consumer demands and to allow easy and convenient enjoyment of premium soju, thereby expanding the product lineup.
HiteJinro plans to release ‘Jinro 1924 Heritage’ in a smaller main distilled soju size (375mL) compared to the existing 700mL, enhancing price accessibility and expanding sales channels to lead the popularization of super premium soju. The bottle design and alcohol content (30%) remain the same as the existing product, and it will be sold at major establishments, premium liquor specialty stores, as well as marts, convenience stores, and regular restaurants.
Launched in August last year, Jinro 1924 Heritage is a top-tier super premium distilled soju. It embodies 99 years of history and authenticity through brewing expertise and uses 100% King’s Mark Icheon rice, the highest quality rice in Korea, as a differentiated raw material to deliver the finest taste. Jinro 1924 Heritage distinguishes itself from typical distilled soju’s single distillation method by undergoing three distillations in total, with two additional distillations to capture only the purest essence. In each distillation process, the strongly aromatic initial and the off-flavor-rich final fractions are boldly discarded, using only the richly fragrant middle fraction to maximize flavor. It features a smooth throat feel and a clean aroma.
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Oh Sung-taek, Executive Director of Marketing at HiteJinro, said, “We launched the new size of Jinro 1924 Heritage, which embodies the brewing technology of Korea’s top liquor company, so that more consumers can enjoy it. As a liquor that carries the value of heritage with 99 years of history and authenticity, we plan to carry out various marketing activities to ensure it is recognized as a super premium distilled spirit.”
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