POSCO E&C Develops Exclusive Drinks and Music for High-End Brand 'OTIER'

POSCO E&C announced on the 20th that it has developed signature beverages and music for its high-end apartment brand, 'Hauterre.'

Otier Signature Tea Moon / Photo by POSCO E&C

The newly introduced signature beverages include two types: coffee and tea. The coffee, Flore, is named after Flore, the goddess of flowers and abundance, and was developed in collaboration with Anthracite. The tea, Moon, was developed in partnership with 'Dureyu,' led by Korean cuisine chef Hyunsoo Yoo, who is active as a zero-waste ambassador.

Composer and performer music director Jaeil Jung also co-developed 'For Hauterre,' the signature music of the Hauterre brand. 'For Hauterre' embodies the narrative of a day spent at Hauterre from dawn to night and can be heard in the Welcome Hall on the first floor of The Sharp Gallery 2.0. It is also planned to be applied to Hauterre apartments built by POSCO E&C in the future.

A POSCO E&C official said, "We hope that visitors to the first-floor space of The Sharp Gallery will enjoy the scent, music, and beverages of Hauterre and recall the sophisticated brand atmosphere of Hauterre," adding, "We hope many people visit The Sharp Gallery to experience Hauterre’s meticulous elegance, which considers not only a high-quality residential space where customers stay but also the satisfaction of the five senses felt within the space."

This content was produced with the assistance of AI translation services.