Starbucks Launches Limited Edition Strawberry Latte... Double Points Event Also Available

Starbucks Korea announced on the 20th that it will release the limited edition “Starbucks Strawberry Latte,” which is even sweeter in season, starting from the 21st.

Strawberry Latte from Starbucks.
Photo by Starbucks

The Starbucks Strawberry Latte is a visually appealing drink that resembles Santa Claus, with layers of soft white milk topped with tangy strawberry pulp that fills your mouth. Since its first launch in 2019, it has become a spring steady-seller, surpassing 5.3 million cups in cumulative sales and gaining great popularity with over 2 million cups sold just this spring.

This year, the release has been brought forward by three months compared to the average year to coincide with the strawberry harvest season, allowing customers to enjoy it from winter. Additionally, responding to customer feedback requesting more size options, it is available in three sizes?Tall, Grande, and Venti?instead of a single size, expanding the range of choices.

From the 21st to the 28th, Starbucks will hold a double reward event where customers who purchase the Strawberry Latte will immediately receive an additional mission e-sticker for the Winter e-Frequency event running until the 31st of this month. The Winter e-Frequency event is a customer appreciation event where customers who purchase a total of 17 manufactured drinks, including 3 mission drinks (Starbucks Strawberry Latte, Toffee Nut Latte, Pink Chamomile Relaxer, Matcha Cream Brulee Latte, Double Espresso Cream Latte, and Reserve category manufactured drinks), and complete the e-sticker collection will receive a gift.

Customers who complete the e-Frequency will receive one of the following gifts on a first-come, first-served basis: one of three types of the “Starbucks Planner,” one of two types of the “Starbucks Lamy Special Edition,” or the “2024 Starbucks Calendar.”

This content was produced with the assistance of AI translation services.