LG Electronics Exhibits Shucare and Shucase at ComplexCon in the US

LG Electronics Booth at 'ComplexCon 2023' on 18-19
Collaboration with Global Street Fashion Designer Jeff Staple

LG Electronics announced on the 20th that it set up a special exhibition booth displaying Shoe Care and Shoe Case products at ‘ComplexCon 2023’ held in Long Beach, California, USA. ComplexCon is a global street culture festival where world-renowned artists and enthusiasts interested in fashion, music, and culture gather. It is also famous as an event that sneakerheads, who collect highly valuable limited-edition sneakers, passionately attend.

LG Electronics set up an exhibition booth displaying shoe care and shoe cases at ComplexCon 2023, held on the 18th and 19th in Long Beach, California, USA. Jeff Staple (left), a world-renowned street fashion designer, visited the LG Electronics booth and provided a special experience for customers.

This year, ComplexCon participants visited the LG Electronics booth to experience Shoe Care and Shoe Case, which properly store their precious shoes at optimal humidity and allow them to be appreciated like works of art. Inside the Shoe Care and Shoe Case, sneakers supported by KYX, a US online sneaker resale platform, were displayed.

Especially on the first day of the event, the 18th, world-renowned street fashion designer Jeff Staple visited the site and provided a special time for sneaker fans together with LG Electronics. Jeff Staple is the founder of the street fashion brand ‘STAPLE’ and collaborates across a wide range of fields including various fashion brands, music, and art.

Through on-site events, LG Electronics gave away Styler Shoe Case tote bag goods, produced as a ComplexCon commemorative limited edition, to quiz show participants. The final winner of the quiz show was offered an opportunity for ‘New York sneaker shopping’ with Jeff Staple.

The Styler Shoe Care and Shoe Case are gaining attention as new solutions that store luxury sneakers or limited-edition shoes to stand out more and manage them in the optimal way. The Shoe Case features subtle internal lighting and a pedestal that rotates 360 degrees like a turntable, making the shoes look more luxurious and prominent. Shoe Care is a premium shoe management device that customizes care for functional shoes such as sneakers, dress shoes, golf shoes, and soccer shoes, as well as frequently worn daily shoes, using LG Electronics’ differentiated innovative technology.

Soohui Noh, Executive Vice President of LG Electronics H&A Brand Communication, said, “We will provide a special customer experience to future customers who are sneaker fans while presenting a differentiated standard for shoe care.”

This content was produced with the assistance of AI translation services.